Think about how many different skills it takes to support your website. Websites need graphic design, code, writing and marketing to attract visitors and convert them into leads. That’s a pretty wide array of skills. But you don’t need to hire four separate people to do that. You can get just one web property manager. As a web property manager, I monitor client websites, and design and execute digital marketing strategies. And, I can tap into the talents of a very diverse crew.
Every day I work with colleagues who are:
- Web developers
- Graphic designers
- Writers
- Publicists
- Marketing executives
- Sales professionals
Working closely with other specialists provides “cross-pollination”: We learn skills from each other. I learn graphic design trends from the web designers and rhetorical devices from the writers. The veteran marketers pass along promotional techniques and the salespeople emphasize responsiveness. And I help my cohorts understand more about Google Analytics, Google AdWords, video advertising and WordPress. Then I integrate this expertise to help our clients improve their websites and attract more website visitors.
Access to a team such as this is one of the reasons that clients choose to work with a Checkerboard web property manager. I draw on what I’ve learned from several certifications and team members to help our clients attract more web traffic. And if questions veer further into other subject matters, I have a full-service agency to consult.
Clients can choose the amount of time they want to have a property manager work on their website and digital marketing objectives. To learn more web property management, call me at 952-697-5211 or complete our form. I’ll explain more about web property managers and schedule a time when we can discuss more details.
